Via All About Beards, http://www.beards.org/impressions.php
Psychologist Robert J. Pellegrini reported in Psychology, 1973, Volume 10, No. 1, the results of an experiment on the perception of male personality as a function of varying states of beardedness. To carry out the experiment, Pellegrini hired eight full-bearded young men who were willing to have their beards fully shaved off for a payment of ten dollars. All of the full-bearded men were caucasians. Their ages ranged from 22 to 25 years.
Each of the bearded participants was professionally photographed in each of the following states of beardedness:
- full beard
- goatee and mustache
Other than the changing state of beardedness, all other variables were kept constant from photograph to photograph.
Upon completion of the photographic sessions, there were a total of thirty-two photographs: four photos of each of the eight participants. The photos were randomly distributed to subjects who were asked to rate their first impressions on a number of personality traits. The subjects evaluating the photos consisted of sixty-four male and sixty-four female introductory psychology students. Each photo was judged by two males and two females.
The tabulation of the results showed a generally positive correlation between the amount of hair on the object person’s face and his being perceived as masculine, mature, good-looking, dominant, self-confident, courageous, liberal, non-conforming, and older. The results also suggested a similar correlation regarding perceptions of intelligence, strength, health, and likableness. In view of the results, Pellegrini suggested that the presence of hair on a young man’s face is associated with an idealized image of the male personality.
Pellegrini cautioned that the results of this study may not necessarily be generalized beyond the population that participated in the experiment. The bearded men were all young men. The results could be different for older bearded men. Similarly, the subjects judging the young bearded men were themselves college freshmen. Older subjects may have different impressions of beardedness.
In his discussion of the experiment’s results, Pellegrini stated, “Judging from the data in the present research, the male beard communicates an heroic image of the independent, sturdy, and resourceful pioneer, ready, willing and able to do manly things.” He finished his discussion by stating, “In conclusion, it may very well be true that inside every clean-shaven man there is a beard screaming to be let out. If so, the results of the present study provide a strong rationale for indulging that demand.”